InLei® MiAmi: presenting the new eye contour cream!

Ladies and gentlemen, it is with great pleasure that we present the latest arrival at InLei®, the brand new MiAmi eye contour cream with lifting effect. It has a rich and creamy formulation but its light texture is absorbed very easily. It is ideal for all skin types and for all ages, it can be used both as a refresher after the InLei® Lash Filler treatment, and as a daily skincare step.

How InLei® MiAmi was born

Our eye contour was born after years of development between tests and formulation experiments. It was born from the need to offer lamimakers a pleasant post-treatment for customers, which relaxes the eyelid and the entire eye contour area after the Lash Filler. The very first quality of this product in fact, is its light and non-greasy formulation, which soothes the eye contour without greasing it. 

We then thought of implementing its functions, adding ingredients that act as anti-wrinkle. The presence of peptides, inserted in the formulation, gives the skin a compact, toned and smooth appearance. The anti-aging action has been proven by several tests, but we will talk about this in more detail in the following paragraphs.

When we began testing the formulation of InLei® MiAmi, our primary goal was to create a product of the highest quality: we didn't stop until we got it!

Application: How and when to use

This product is suitable for people of all ages and is perfect for all skin types, even the most sensitive. It should be applied by massaging with circular movements until completely absorbed, obviously avoiding contact with the eyes.

If used by a lash artist as a post-treatment, it should be spread over the entire eyelid and around the eyes as the last step of the Lash Filler, also known as lash lamination. It will give an immediate sense of freshness and relieve the stress of the eyelid due to the hours of work just concluded on it.

For those who want to incorporate it into their daily skincare routine, they can apply it morning and evening after cleansing. To obtain maximum results and a visible anti-aging effect, it is recommended to use it consistently and continuously.

Dermatologically tested

On the bottle you will find the symbol printed which certifies the dermatological evaluation of the product carried out through patch tests.

A careful skin tolerability study was performed on healthy adult volunteers of both sexes with sensitive skin. After application of the product, left on for 24 hours, a dermatologist-allergist performed the necessary skin assessments (from 30 minutes after removal of the patch and in the following 24 hours).

The results obtained certify that the product is not irritating even on sensitive skin and allow us to place the “dermatologically tested” symbol on the packaging.

InLei® MiAmi has also passed eye irritation tests: after careful analysis, the laboratories have classified it as minimally irritating in case of contact with the eyes.

Efficacy test

We decided to perform targeted tests that would confirm the effectiveness of InLei® MiAmi as an anti-wrinkle treatment. For the study, specific image acquisition and reading software was used that could evaluate with a computerized analysis the coefficient of visibility of wrinkles, the brightness of the skin and the contrast between skin and wrinkles.

The efficacy test was performed on 20 volunteers aged between 45 and 55 who applied the eye contour cream twice a day for 28 consecutive days. For the week preceding the tests, the volunteers did not use any anti-wrinkle product.

The images acquired during the four weeks of testing and the data collected clearly show a significant decrease in the coefficient of visibility of wrinkles around the eyes. Reduction of expression lines in 95% of cases. Clinically tested. In addition, more than 75% of the volunteers said they noticed an improvement in both fine lines, crow's feet and deeper lines.

The packaging

To conclude, we launch into a small focus on the packaging, which like the content has been taken care of in the smallest details. The primary packaging is an elegant 15 ml white bottle: on the front we find the name of the product and the InLei® logo, while on the back all the production and content indications are printed. This bottle is inserted in a velvet case, which in turn is contained in the silver cardboard pack.

A play of different textures and finishes surrounds this truly incredible product. For professionals, we have also prepared a practical 9-piece display with a cardboard model of the product to display alongside.

In short, our passion has once again led us to develop an exceptional product, which will be the right arm of every lashmaker but also the secret of every woman who wants to take care of her eyes.

The product will be available from October 12th. We can't wait to hear your opinions!!