Permanent (Lifting) eyelashes…an incredible boom in requests!

We have been talking about eyelash lifting here in Italy for a long time now, but only recently has the demand spread enormously. The treatment is now called a thousand things: permanent, eyelash lifting, eyelash lifting or eyelash straightening, but in reality it is a real "curling" permanent treatment comparable in some respects to a hair perm (but for this topic there is another very interesting article to read).

I challenge any woman to admit that she has tried at least once in her life a manual (or electric) eyelash curler, a tool that inspires a certain fear in using it the first few times to aspire to have incredibly curved, long and thick eyelashes. Well, if this is your dream then you absolutely must rely on Lash Lift !

So let's talk about this semi-permanent aesthetic treatment that is chosen for the spectacular effect it gives while leaving the look in its natural dress. The eyelash lift has nothing to do with the flashy, with endless applications or synthetic fibers.

The treatment effectively lifts the natural lashes, starting directly from their base, making the lashes appear longer , fuller and shinier .
The final effect enlarges the eye, opening the gaze, giving a sensual curve and a radiant-looking eye.

The perm, in addition to naturally beautifying all types of eyelashes, also corrects the following "defects":

• eyelashes that grow too straight
• messy or crossed eyelashes
• eyelashes growing downwards

In all these cases, the treatment in question is highly recommended as it improves the client's vision in situations of straight or low lashes and aligns and tidies the lashes that tend to grow crossed, also improving the application of any mascara. It greatly enhances the look and the entire eye, which usually appears messy and not very marked due to the inclination or arrangement of the lashes.

Furthermore, if the permanent treatment is combined with a quick eyelash colouring procedure using special dyes, the look of all those clients who have particularly light and thin eyelashes can be enhanced for a long time.

Dyeing these types of lashes along their entire length not only highlights the eye but also makes the lashes appear noticeably longer as even the tips of the lashes, which are usually invisible due to thinning, will become visible and marked. It also works on dark lashes, try it and believe it!

Let's now move on to more technical information:

How does it work?

We will go into the smallest details later, now to explain in a very simple and quick way I will tell you in advance that the treatment consists of:

1. Permanent that allows you to curl your eyelashes
2. Fixation that stabilizes and fixes the donated curvature
3. Emollient oil with aloe and almond oil that nourishes the treated hair
4. Special eyelash curlers to give the desired curl
5. Water-soluble glue that can position the lashes on the curler in the desired position

The procedure is absolutely painless!

Duration of treatment?

The duration of the treatment is relatively short if we want to compare it with the duration of the extension applications. In fact, it takes about 60 minutes to complete it, depending on whether only the permanent or also the eyelash coloring is performed.

How long does the curl given to the lashes last?

Clients who undergo the treatment will enjoy curved eyelashes for about 1-2 months ! This is never an absolute value for everyone, because it depends a lot on the speed of growth of the natural hair. When the permed curved eyelash falls out, a naturally curved one will grow back. Therefore, when the renewal of the lash line is completed, it will be necessary to repeat the treatment. It is recommended to do it no more than 5-6 times a year .

Are there any disadvantages or contraindications?

Actually, no! I would speak more of recommendations:

1. Not recommended for very short lashes as the result is still effective but aesthetically not very visible.
2. It is not recommended to propose a perm to pregnant women, during breastfeeding, or to those taking antibiotics or hormone pills.
3. It is not recommended to use tanning lamps within 24 hours of treatment.
4. Subjecting yourself to inexperienced hands can cause damage to your natural lashes.
5. It is good practice to always perform a preventive patch test on all new customers.

What does the end customer gain?

The high demand for this treatment depends on many factors:

• The result is immediate and above all long-lasting!
• Always look perfect in the long run.
• The procedure is not strenuous and is completed in about an hour.
• Say goodbye to mechanical eyelash curlers that break and tear the hair or electric curlers that burn the hair.
• When using mascara on treated lashes, application will be very quick and easy as the lashes will be more obedient.
• Affordable price for everyone with unbeatable quality/price!

Benefits for the professional?

Lash Lift is suitable for all clients, even men! Adding this type of treatment to your services expands your offerings with the consequent increase in clients and profits.

To propose it you do not need particular specializations, years of study or long practice but it is sufficient to attend only 1 valid professional course ! Never improvise!

It is also suitable for all extension lovers during the break period or for those who want extensions but the application is difficult due to the lashes being too inclined downwards.

Finally, it allows you to obtain maximum customer satisfaction with minimum effort.

Which products to use?

We love to pamper our customers from every point of view, so why not use the best products on the market? Each of you will carry out detailed research, some will rely on the advice of a trusted colleague, others on advertising or on our advice?

We have always aimed high! High quality and professionalism distinguish us, which is why we propose the use of product kits from the all-Italian brand InLei® .

In the InLei® eyelash perm, a very delicate formula is used, specifically for eyelashes and eyebrows. The InLei® Lash Lift line does not damage natural eyelashes at all and does not weaken them (provided, of course, that the treatment protocol is followed correctly).

InLei® Eyelash Perm Guarantees:

Why do we choose this line among many? The reason is simple… because it offers certainties and guarantees!

1. The InLei® brand is Italian and uses the highest quality raw materials and cutting-edge production mechanisms.
2. Production, packaging, distribution and sales strictly comply with the European legislation on cosmetics . This is a detail that should not be underestimated, as the main objective of the legislation is to protect consumer safety, through the marketing of controlled products that are safe for the consumer's health.
3. The entire InLei® Lash Lift treatment has been tested and we have confirmed the effectiveness of curvature and stable duration of the effect for up to 5 weeks .
4. Thanks to the wide selection of InLei® professional curlers , you can get the most dreamed and desired eyelash curl! Each customer has the possibility to choose the curl they prefer based on their tastes. Different shape for left and right eye, for absolute comfort and better adaptation for the lashes of the inner eye. 8 different sizes for all eyelash lengths. 2 different effects: soft and natural effect or accentuated doll-like curl.

InLei® LASH LIFT is therefore a professional permanent treatment for natural eyelashes. The products in the line interact effectively with each other, giving a pleasant curve to the eyelashes and new brightness to the look. It can also be used to even out very thick or curly eyebrows.

InLei® LASH LIFT treatment procedure:

WE RECOMMEND ATTENDING A PROFESSIONAL COURSE FOR CORRECT USE.

1. Cleanse your eyelashes and the area around your eyes with InLei® EYELASH AND FACE MAKE-UP REMOVER MOUSSE .
2. To prepare lashes for LASH LIFT treatment, treat with InLei® SALINE PRETREATMENT .
3. Place the protective pad to block the lower lashes.
4. Spread a layer of InLei® FIXING GEL on the back of the curler.
5. Apply the curler along the lash line.
6. Using InLei® FIXING GEL, place the lashes on the curler.
7. Apply InLei® LIFT 1 - eyelash perm (leave on for 6 to 12 minutes; the application time depends on the type of eyelash or eyebrow hair).
8. Remove InLei® LIFT 1 with the help of a dry cotton bud.
9. Apply InLei® LOCK 2 - eyelash fixative (leave on for 4 to 7 minutes; the application time depends on the type of eyelash or eyebrow hair).
10. Remove InLei® LOCK 2 with the help of a dry cotton bud.
11. Apply InLei® LOTION 3 - emollient oil for eyelashes.
12. Using a cotton swab moistened with warm water, remove the curler from the eyelid.

Remember!:

1. The correct choice of application time ensures the desired result and does not damage the natural lashes.
2. If for any reason the lashes have not taken the curve, the treatment can be repeated after a few days. (The topic is specifically addressed in the professional course Light Lashes Academy )
3. The creaminess of InLei® solutions prevents the product from spreading into the eyes.
4. In the post-treatment of the Lash Lift, you can use the product HEART LASH InLei® ( coming soon ) to strengthen and lengthen the natural lashes.

Having said all that, we can only wish you fantastic work with fantastic products!

NOTE: the winning team is made up of professional training combined with guaranteed products!

For more information you can leave a comment below this article or visit the pages www.corsiextensionciglia.com or www.inlei.it